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3 Steps to Prevent Conflict Between Sales & Marketing: A Sales Leader’s Perspective
Sales, Leadership Donny Dye Sales, Leadership Donny Dye

3 Steps to Prevent Conflict Between Sales & Marketing: A Sales Leader’s Perspective

Working in sales for 20+ years, the sales and marketing relationship has been one of the most complicated and often conflict-laden. Trust between the two teams can be notoriously low. Sales doesn’t think marketing knows what’s going on. Marketing doesn’t think sales is using the materials they created. They usually get along as long as everyone’s hitting goals, but as soon as things go sideways, people are quick to point the finger at the other team.

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Sales Leader Interview Series – Donny Dye
Sales, Leadership, Management, Teams Donny Dye Sales, Leadership, Management, Teams Donny Dye

Sales Leader Interview Series – Donny Dye

It’s important to remember that there are a lot of managers who know how to sell well, but there are very few good sellers who know how to manage well.

Let’s be honest, there are a lot of managers that are just extra layers that people that you may not need. The second that revenue goes thin, they’re not going to look at the front line, they’re not going to look at the back line, they’re going to look right in the middle.

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Scaling Sales

When is Your Startup Ready to Hire a Sales Leader?
(And Who Should You Look For?)

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