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3 Steps to Prevent Conflict Between Sales & Marketing: A Sales Leader’s Perspective
Sales, Leadership Donny Dye Sales, Leadership Donny Dye

3 Steps to Prevent Conflict Between Sales & Marketing: A Sales Leader’s Perspective

Working in sales for 20+ years, the sales and marketing relationship has been one of the most complicated and often conflict-laden. Trust between the two teams can be notoriously low. Sales doesn’t think marketing knows what’s going on. Marketing doesn’t think sales is using the materials they created. They usually get along as long as everyone’s hitting goals, but as soon as things go sideways, people are quick to point the finger at the other team.

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When is Your Startup Ready to Hire a Sales Leader?
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